Before answering the question, let us consider a few facts.
The economy of the 21st century is knowledge-based. Young generation having the
required knowledge and skills will have the better career and life prospects.
Education is no longer a privilege of the elite. Governments the world over are
conscious of the need to make education reachable to the lowest rung of the society.
Private corporations are aware that they will need more people with the latest skill
sets. They are allocating funds for education, often as part of their corporate
social responsibility.
With huge demand for new vistas of learning and career, education has earned the
status of ‘industry’ and the student is now the customer or client.
In spite of best efforts by public and private organizations, there is a gap between
demand and supply. In India’s context, the gap is in terms of uneven geographical
location of colleges (66% medical colleges in just 6 states; 63% engineering colleges
in just 5 states.)
India is emerging as the global hub for higher education, despite the fact that
Indians are investing heavily in sending their children abroad for studying.
In the globalized world, India needs more institutes of higher learning to keep
pace with the competing countries like China, Singapore, Philippines, Taiwan and
South Korea.
The Question Answered
In context of the above facts, the need for a service like Smile of India
becomes more pressing than ever before. The following purposes will answer why.
- To relieve pressure felt by the students, parents and the institutes
for admissions
- To enable the students to use the power of technology to seek multiple
choices via multiple channels and languages instead of approaching the institutes
individually
- To ensure that users get all the information they need with immediate
response via smooth, efficient and effective single window inbound/outbound system
- To enable colleges and institutes devote more time and attention to
the core values of education
- To reduce dependency on people via professionally managed helpdesk
- To serve the students as ‘customer/client’ in the real sense
- To create global identity for the institutes